What was your day job before starting Acaderma?

Soon after completing my PhD program and prior to Acaderma, I was offered a position at The University of Hong Kong as a postdoctoral research scientist.

What prompted you to launch your own line?

During my PhD and postdoctoral research, I studied skin biology, phytochemistry and the health benefits of natural ingredients. My vision was to translate these amazing discoveries from academia to the market, not leave them buried in a digital archive of scientific papers.

Sephora Accelerate is an amazing opportunity.

Were you surprised to be selected?

I am so grateful to have participated in the Sephora Accelerate program—it felt like a dream when I received their call about the opportunity. Surprised is an understatement, but I am honored to be the first Asian entrepreneur to join the program. It taught me so much about translating the years of honed craft and complex scientific data of my background into concise information that’s easily understood by consumers and brand partners.

What was the best part of being in the Sephora cohort?

The Sephora cohort is much like a community; we’re all passionate about the beauty industry. It’s incredible to connect with other friends in this experience, as we all embarked on a journey to build our brands and help one another.

What is your hero SKU and what is the chemistry behind it?

Acaderma’s hero SKU is The Oasis Barrier Booster. The groundbreaking concentrate behind The Oasis’ powerful soothing and strengthening effect is the Seh-Haw EX. We derived this extract from the Kinkeliba plant which grows in the Sahara and is able to survive in the harsh, arid climate of the desert. Known for its amazing anti-inflammatory properties, this unique ingredient is 20% more effective than resveratrol and boasts higher antioxidant levels than even green tea. The transformative botanical active not only calms skin more effectively than aloe vera, but also is clinically proven to alleviate redness, reduce inflammation and restore the skin’s delicate barrier.

What is your newest product and what do you love about it?

Our latest innovation is the Invisible Shield Defense Serum, which delivers 12 potent antioxidants that protect skin from free radicals and environmental stress. I love the smooth texture of the serum, and how after application it leaves a matte skin finish. When I apply before moisturizer, it provides a great base for my skin and helps my makeup last longer.

What remains the hardest part of being an indie beauty business today?

Unlike larger brands, the challenges of an indie business present itself through limited connections, resources like buyers and retail distributors, and financial support. Our products are amazing, but it’s how to overcome those barriers to reach our audience and convey this message which can be difficult.
What do you love most about being an indie brand founder?

As an indie brand founder, I love being able to deliver my scientific integrity directly to consumers. There is quite a lot of misleading information and pseudoscience that fills this industry, so it’s important to educate consumers wherever possible.